Since 2012, Coast Central Mariners have been using their A-League matches to make a statement in the fight against cancer. Every October, the team has been dedicating one of their league’s matches to promote breast cancer awareness. The campaign also helps to raise money for the research, prevention, and cancer support services.
In the year 2013, the second consecutive year that the team was trading their yellow and navy home kits with the pink stripes to support this fight, it was unique in many. Apart from the huge amount of funds raised, the team was also gifted with a win against the visiting team. In addition to that, it was one of the many successful campaigns. Compared to the previous time campaign, this was by far the most successful campaign. The campaign raised massive awareness that the club did with the match-day partner for that day, Mingara Recreation Club.
The idea behind the campaign has since 2012 been to create awareness in the Central Coast community. The fans, together with other cancer-related organisations, reach out to the larger community for the sensitisation program. Together with cancer experts, they were able to reach more people than previous campaign. More women in the neighbourhood got checked for breast cancer.
In addition to checking breast cancer, they also create awareness to women on ways that they can identify symptoms of a possible cancerous tissue in early stages where it is treatable. That’s because prevention is also one of the best ways to deal with breast cancer. This is why the campaign aims at teaching women on the ways that they can prevent breast cancer. It’s simply by changing lifestyles and things that makes them cancer candidates.
The team’s change of traditional jersey colour to pink is to emphasis on the October month theme. Pink is the colour that signifies cancer month. That’s the reason why the team has been trading their colour to make a vibrant, visual statement in support of this fight.
Apart from awareness, The Mariners pink campaign is also majorly aimed at collecting funds to help in research work. In the previous campaign, Mariners and Mingara manage to raise $18,668 for Australia’s Cancer Council. In 2013, the whole campaign improved significantly. A huge sum of money was raised to help the council reach their $9.4 million target for that year.
According to Graham Arnold, the then Coast Central Mariners Head Coach, the club was committed to the campaign as long as would take to see cancer cases drop not only in Coast Central but the whole of Australia. For the team, every jersey signed by the individual player was auctioned on eBay by the Mingara Recreation Club. The money would go to cancer projects.
In addition to that, the Coast Central Mariners also provided 500 pink kappa jerseys that were sold at $10 each. All these funds raised sent to Australia’s Cancer Council for research and treatment of the patients.
Apart from auctioning signed jerseys, the Pink Ribbon Day volunteers went through the Bluetongue Stadium with donation buckets to allow fans that had not contributed to participate. In addition to that, Mingara One Fitness instructed provide fitness tips to the women.
With a target of $20,000, the campaign raised more than this amount. To date, Coast Central Mariners have been participating in Pink Ribbon Day, and they have been raising money to support Australia’s Cancer Council. In 2019, the campaign also raised a colossal amount of money for the same worthy cause. Be there for the 2020 campaign.